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Google Ads Tags

Want to level up your Google ads game and get around some of the restrictions like the 150 kb weight limit, well we have the solution :D

Emma Pescettini avatar
Written by Emma Pescettini
Updated over 2 months ago

What can you do by using Ads Tags for Google Ads:

  1. Video Integration

    1. Add high-quality videos to your ads for more engagement and impact.

  2. Dynamic Content

    1. Use dynamic elements for personalised user experiences.

  3. Live-Edit Your Ads

    1. Update your ads in real-time to keep campaigns fresh and relevant.

  4. Larger File Sizes

    1. Work with creatives up to 2.2MB for high-quality visuals and interactivity.

  5. Improved Retargeting

    1. Use detailed user behaviour data to serve personalised ads and push creative boundaries

What is the export and set-up process? Weeeell let's see:

  • First step: Design your creatives in Studio as you would with any Google Ads creative buuuut of course use your new creative freedom to add video, dynamic sources, heavier images - the sky is the limit for you now breath it in.

  • Second step: Export you creatives as GMP Tags.

    • This way your ads will be hosted through Zuuvi allowing you up to 2.2MB in weight.

After these steps, you have to do a few extra things to ensure it is accepted by Google:

  • Third step: Add your Ad Tags to an Excel sheet you can download here. The CampaignName and AdGroupName must match the names in your Google Ad Account. The PlacementName must be unique for your ad.

  • You're almost there just one last step: Fill out this Google Form and add the Excel sheet to get your ads live. The Google team will reach out to you let you know when the ad are ready in your Google Ads campaign.

Bim Bam Bum you are done and have just reached expert boss level of Google Ads 😎

NB: In order to use Ad tags for Google Ads your creatives have to be hosted through Zuuvi. You can read more about Hosting here or reach out in the chat and we are ready to help πŸš€

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