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Google Ads Tags

Want to level up your Google ads game and get around some of the restrictions like the 150 kb weight limit, well we have the solution :D

Emma Pescettini avatar
Written by Emma Pescettini
Updated over 2 weeks ago

What can you do by using Ads Tags for Google Ads:

  1. Video Integration

    1. Add high-quality videos to your ads for more engagement and impact.

  2. Dynamic Content

    1. Use dynamic elements for personalised user experiences.

  3. Live-Edit Your Ads

    1. Update your ads in real-time to keep campaigns fresh and relevant.

  4. Larger File Sizes

    1. Work with creatives up to 2.2MB for high-quality visuals and interactivity.

  5. Improved Retargeting

    1. Use detailed user behaviour data to serve personalised ads and push creative boundaries

What is the export and set-up process? Weeeell let's see:

Step 1: Produce your creative and generate tags in Zuuvi

  • Design: Design your creatives in Studio as you would with any Google Ads creative buuuut of course use your new creative freedom to add video, dynamic sources, heavier images - the sky is the limit for you now breath it in.

  • Export: Export you creatives as DV360 Tags.

    • This way your ads will be hosted through Zuuvi allowing you up to 2.2MB in weight.

Step 2: Prepare Your Spreadsheet

First, you have to fill out a spreadsheet you will upload to Google Ads in a second. Here’s what to do:

Start by opening your spreadsheet, and use the template below:

Once your spreadsheet is open, complete the following columns:

  • CampaignName: Enter the name of your campaign. Make sure it matches your Google Ads account exactly.

  • AdGroupName: Enter the name of the ad group within your campaign. This should also match exactly your Google Ads account.

  • PlacementName: Add the ad size as a name. Each Placement Name must be unique and cannot be duplicated.

  • Save Your Work: Once all the columns are filled, save the spreadsheet as an XLSX file (it's already default but make sure it's the correct file)

Now that we have the sheet filled out and in place, let's move on to the next step.

Step 3: Fill Out the Google Ads Form

Next, you need to complete the Google Ads form. Access the form where you insert details about your upcoming campaign.

Next, upload the spreadsheet by attaching the XLSX file you just completed.

After submitting the formula, the Google Ads 3PAS team validates the tags within 24 hours before they become available in your Ad Group.


❗️Remember, precise details matter, so double-check your entries to match your Google Ads account information exactly.

☝️ Google Ads requires a reasonable ad spend history for third-party tags to be accepted and added to your account.

NB: In order to use Ad tags for Google Ads your creatives have to be hosted through Zuuvi. You can read more about Hosting here or reach out in the chat and we are ready to help 🚀

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