If you’ve ever hit a wall with Google Ads specs, you’re not alone. Here’s what you need to know - and how to keep your creatives stunning and compliant.
📏 The Must-Know Google Ads Rules
If you’re uploading directly to Google Ads, your creatives need to stick to these:
Max file size: 150 KB
No MP4/video files allowed
Ad length: 30 seconds max
These rules apply across the board – unless…
💡 Hosting Through Zuuvi? You Get More Freedom
When you host your Google Ads via Zuuvi, you unlock way more flexibility:
Max file size increases to 2.2 MB
Video support is allowed
Access to live performance stats
Hosting through Zuuvi is great for campaigns that need richer storytelling without breaking spec limits.
✨ Use Animations to Tell Your Story
The best part? Google allows animations – no cap on how many. That gives you the power to:
Animate text, images, logos, or elements
Use effects like fade, slide, scale, bounce, and more
Bring static ads to life without exceeding file size
Stay within your brand’s style, of course… but don’t be afraid to add a little movement magic 😉
👀 Need Inspiration?
Get ideas and examples from our favourites:
Randstad – sleek, on-brand motion that’s CTA-forward
BedreNætter – beautiful product-focused animation across formats
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