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Google Ads Do’s & Don’ts: Stay Compliant and Creative

Master Google ad specs while keeping your designs top-tier and totally on-brand. 😎

Anna Sophie Witte avatar
Written by Anna Sophie Witte
Updated yesterday

If you’ve ever hit a wall with Google Ads specs, you’re not alone. Here’s what you need to know - and how to keep your creatives stunning and compliant.

📏 The Must-Know Google Ads Rules

If you’re uploading directly to Google Ads, your creatives need to stick to these:

  • Max file size: 150 KB

  • No MP4/video files allowed

  • Ad length: 30 seconds max

These rules apply across the board – unless…

💡 Hosting Through Zuuvi? You Get More Freedom

When you host your Google Ads via Zuuvi, you unlock way more flexibility:

  • Max file size increases to 2.2 MB

  • Video support is allowed

  • Access to live performance stats

Hosting through Zuuvi is great for campaigns that need richer storytelling without breaking spec limits.

✨ Use Animations to Tell Your Story

The best part? Google allows animations – no cap on how many. That gives you the power to:

  • Animate text, images, logos, or elements

  • Use effects like fade, slide, scale, bounce, and more

  • Bring static ads to life without exceeding file size

Stay within your brand’s style, of course… but don’t be afraid to add a little movement magic 😉

👀 Need Inspiration?

Get ideas and examples from our favourites:

  • Randstad – sleek, on-brand motion that’s CTA-forward

  • BedreNætter – beautiful product-focused animation across formats

Explore more in:

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