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How do I make rules for my Catalog Ads Automation?
How do I make rules for my Catalog Ads Automation?

A description of how you can set up your rules, specify the designs, and add a specific time range for which they should be active.

Nikoline Hagstrøm avatar
Written by Nikoline Hagstrøm
Updated over a week ago

When you are on the Catalog Ads Automation (previously 'Dynamic Product Ads') overview, follow this step-by-step guide.

1. Create a new automation

Start by clicking on "Create new automation".

2. Choose a data source

Enter a new page where you'll create the Automation:

  • Here you click on "Select data source"

  • Choose the Catalog Ads Source/feed.

    ❗You see the Catalog Ads sources you have created in Studio - if your source is not displaying, it's because it needs to be uploaded and attached to a Catalog Ads template in Studio. This article describes these steps.

3. Add a new ruleset

  • Click on the "+" button

  • Now a box with "1. New Ruleset" occurs.

    • Start by selecting your template on the left side.

      • Clicking on "Select template"

      • Now you see the different templates where the source is already added.
        Hover your template, click Select template, and see the different designs in the same template you can choose between.

Now it's time for you to create the filters for the ruleset.

  • Start by creating the "IF"-rule by clicking on "Add product filter".

  • In the popup menu to the left you click on "Add additional filter"

    • Depending on the chosen field, there will be different options in the dropdown.

    • You can eg. choose "Brand" and then decide if the rule should be "Contains", "Doesn't contain ", "Starts with" etc.

  • In the same ruleset, you can include more filters. This could eg. be for a certain price, or if the products are "On Sale" or maybe "Below" or "Above" a certain price.

  • If you have two different rules using the same template, you can add another rule by using the "OR"-rule. The process is the same as above.

  • You can schedule your ruleset, meaning that you can plan ahead and be active in a time-specific period.

Fallback template

The Fallback template is what design should be used for the products that don't fit the rules you have set. Usually, this will be your standard design, but it's totally up to you! 🤩

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