Ad weight is crucial to keep your ads running smoothly. Most ad platforms have strict weight limits, and Zuuvi makes it simple for you to keep an eye on these - directly inside your workspace. Here’s everything you need to know.
Step 1: Find the Ad Weight section
In Studio, go to Finalise and you’ll see the new Ad Weight section.
In Creative Manager, a new tab called Ad Weight has been added. Opening it shows the same section you find in Studio.
Step 2: Run the analysis
Click the button to start the analysis.
Your template is saved as-is before the analysis begins.
All formats are analysed in parallel, so you don’t need to run them one by one.
Step 3: Understand your results
Here’s what to keep in mind when reading the analysis:
+2.6 KB added to HTML & Scripts → Always included to cover the smallest export wrapper
Switching formats → The active format is set as the one being analysed.
Not equal to zip size → The displayed weight isn’t the size of your exported zip, since that isn’t the actual bandwidth used.
Transparent video → Weight is always based on the
.webmfile. (.movis not supported).Sorted overview → Results are shown from heaviest to lightest file under each category.