Soo the biggest restrictions to keep in mind is:
Max. 150 kb
No video/MP4 files can be included in the ad
Ad length max 30 sec.
If you can relate to the above GIF, take a deep breath and relax your shoulders as we introduce ANIMATIONS (insert dramatic gasp here - or don't if you are not the dramatic type).
Google ads allow all animations and sets no limit on how many you can have in your creative. This gives you a creative freedom where you can put together as many animations in all combinations it takes to get to the perfect look for your creatives.
So in the end it is really only your imagination (....and brand guidelines) that sets the limits here 🌟
You can get a full overview of our animations here or if you are more of a visiual learner check out a video guide as well as design tips here. For example for text the typewriter effect is always a winner, which you can read more about how to create here.
Some example of customers who can serve as inspiration are: