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Google ads - Do's and Don'ts

Master Google ad specs while keeping your designs top-tier and on-brand.

Anna Sophie Witte avatar
Written by Anna Sophie Witte
Updated over a week ago

If you’ve ever hit a wall with Google Ads specs, you’re not alone. Here’s what you need to know - and how to keep your creatives stunning and compliant.

The Must-Know Google Ads Rules:

  • Max file size: 150 KB

  • No MP4/video files allowed

  • Ad length: 30 seconds max


Exception to the Google Ads rules:

If you're hosting your ads via Zuuvi, you'll get some extra options:

  • Max file increases to 2.2 mb

  • Include video in your ads

  • Get live statistics on ad performance

Read more about hosting your Google Ads in Zuuvi here.

So, what can you do? Use Animations!

Here’s the great news: Google allows animations. As many as you want. 🎉 That means total freedom to tell your story - with movement.

Use animations to bring text, images, or elements to life. Whether it's a subtle fade or a bold bounce, you’re free to go wild (within brand limits, of course 😉).

🌟 Need ideas or a visual guide?

Explore:

Let your imagination lead (and your brand guidelines keep it in check). 😉

Some example of customers who can serve as inspiration are:

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