How and where can I see Impressions and CTR?

This article will go through where you can see the impressions and CTR for your creatives.

Emma Pescettini avatar
Written by Emma Pescettini
Updated over a week ago

Statistics helpdesk


​
You can see impressions and CTR on the:

General level

Firstly, to find the general overview of your CTR:

  1. Go to your Creative Manager

  2. Click on "Dashboard"

    1. Here you will be able to see:

      1. Bandwidth per. impression

      2. Average CTR

      3. Price so far

      4. Total impressions of all campaigns

  3. If you then click on "Show statistics" right below you will see a graph showing CTR and Impressions


​

Campaign Level

Now let us look at how you find the CTR for a campaign:

  1. Click on Campaigns

  2. Go to the campaign where you like to know the CTR

  3. Click on the icon of an upwards-going graph (...as also seen in the picture below)

    CTR and impressions helpdesk

  4. Then you will come to a page where you can see:

    1. Average CTR and Total impressions

    2. And a graph showing the Impressions and CTR

  5. To change the time period for the shown data

    1. Click on the time period shown in the right hand above the graph

    2. Here you will have the option to choose:

      1. Today

      2. Yesterday

      3. Last 7 or 30 days

      4. This month

      5. Last month

      6. or a Custom Range

  6. In this view you also have the option to show the data for a specific format in that campaign:

    1. Click on the tap "All Banners"

    2. Choose the format you would like to see the CTA and impressions for

    3. and voila 😄

Single Format

And lastly the steps to finding the CTR for a single format:

  1. Click on Campaigns

  2. Find the right campaign where the ad is located

  3. Click to the campaign

  4. Click on the icon of an upwards-going graph (...as also seen in the picture below)

    Screenshot 2022-07-28 at 14.13.04

  5. Then you will come to a page where you can see:

    1. Average CTR and Total impressions

    2. And a graph showing the Impressions and CTR

  6. To change the time period for the shown data

    1. Click on the time period shown in the right hand above the graph

    2. Here you will have the option to choose:

      1. Today

      2. Yesterday

      3. Last 7 or 30 days

      4. This month

      5. Last month

      6. or a Custom Range

  7. You can also change between the formats by

    1. Clicking on the box next to the format name

    2. Choose which format

    3. And there you go now you can see the data for that format

Why don't I see any statistics in my Zuuvi account? 🤯

It's needed for your ads to be hosted through Zuuvi go get the statistics shown in Zuuvi.
​You can read more about hosting through Zuuvi here 🚀

Have fun!😄

Related Articles
How do I hide a layer while working on other layers?
How do I export my Catalog Ads campaign?
How do I connect Catalog Ads sources to elements in Studio?
How do I whitelist Zuuvi in Google Marketing Platform?
Where do I find statistics for the Creative Set?
Did this answer your question?