Have you ever wanted to execute a campaign with multiple products or messages? Doing the many creative assets for such a campaign can be tedious and difficult - this is why DCO was invented.
DCO or Dynamic Creative Optimization is a method that allows you to create personalized creatives using a combination of data and creative templates. It’s a fancy word for the good old mail merge - just on steroids.
Want to learn more? see our blogpost about why advertisers use DCO
Happy reading 🚀