What is a DCO setup?

This article will introduce you to DCO setup and its advantages.

Nikoline Hagstrøm avatar
Written by Nikoline Hagstrøm
Updated over a week ago

Have you ever wanted to execute a campaign with multiple products or messages? Doing the many creative assets for such a campaign can be tedious and difficult - this is why DCO was invented.

DCO or Dynamic Creative Optimization is a method that allows you to create personalized creatives using a combination of data and creative templates. It’s a fancy word for the good old mail merge - just on steroids.

Want to learn more? see our blogpost about why advertisers use DCO

Happy reading 🚀

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