Video campaigns just got easier to activate programmatically.
With VAST export, you can deliver video creatives across video players, ad servers, and publishers directly from Zuuvi.
This feature helps you launch and analyse video campaigns while gaining deeper insight into how viewers interact with your ads.
How to Export a Creative as a VAST Tag
Go to Creative Manager and open the Creative Set you want to export.
Click Export in the top menu.
Select the channel Online Video Advertising.
Choose the export option and generate your VAST tag.
Use the generated VAST tag in your preferred video platform, ad server, or publisher setup.
Zuuvi’s VAST export is compatible with VAST versions 2.0–4.2, making it widely usable across most programmatic video environments.
Analyse Video Performance
Alongside the export feature, Zuuvi now includes video analytics under the Online Video Advertising tab in Analytics.
Here you can track:
Viewer retention – see how many viewers watch the video from start to finish
Playback interactions – including mute, unmute, pause, resume, and skip events
Standard performance metrics alongside video-specific insights
These metrics help you better understand viewer behaviour and optimise your creatives for stronger engagement.