Video just became easier to activate programmatically
With the new VAST export option, you can launch video creatives across a wide range of platforms directly from Zuuvi.
It’s another step towards making Zuuvi a true Omnichannel production hub.
VAST (Video Ad Serving Template) is the industry standard for delivering video ads across players, ad servers, and publishers. Now you can export your creatives as VAST tags compatible with versions 2.0–4.2, making activation across programmatic and video platforms smooth and flexible.
You’ll find the option under “Online Video Advertising” in the export menu.
To support this new workflow, we’ve also added VAST analytics to the analytics page. Alongside standard performance metrics, you can now explore:
Viewer retention – see how many viewers watch your video from start to finish
Playback interaction events – including mute, unmute, pause, resume, and skip
These insights help you understand how viewers engage with your creatives, making it easier to refine messaging, pacing, and storytelling for stronger performance.
As this is a new analytics area for us, we’re especially interested in your feedback. If you hear anything from customers, please share it with us - it helps us keep improving the experience.
👉 For detailed instructions on exporting creatives and managing campaigns, see the guide.
