If you're planning to use your banner from Zuuvi for SoMe this article will guide you through which formats are the best and a little best practice.
In Zuuvi you can export your banner in many ways. One of them is MP4 which is the right choice for Social Media or outdoor advertising. If you're planning to use your banner on social media eg. Facebook, Instagram, etc. be aware that you will use the right formats and notice that normal interaction points don't work with MP4.
See it as a video - and you can't interact with a video on Social Media.
A display banner is not the same as a social media banner
Some formats are right for display ads, and some formats are right for social media. The best way is to have a unique template build for SoMe, and then a template build for display ads.
But there is a shortcut. Some banner formats still work well for posting on Social Media whenever it's organic or an ad.
These are the formats you can use both on SoMe and Display
These formats are listed prioritized as the best fit
Happy Building 🤩