This article will introduce you to DCO setup and its advantages.
Have you ever wanted to execute a campaign with multiple products or messages? Doing the many creative assets for such a campaign can be tedious and difficult - this is why DCO was invented.
DCO or Dynamic Creative Optimization is a method that allows you to create personalized creatives using a combination of data and creative templates. It’s a fancy word for the good old mail merge - just on steroids.
Check out our DCO setup under your newest features
Do you want to learn even more about DCO and are you into reading really cool whitepapers then see See here 📑
Happy reading 🚀
You can find a collection of Helpdesk articles here to take you through the DPA flow here: