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The beginner's guide to CTA

How do you increase the possibility of the consumer to click on your CTA? This is a beginners introduction to CTA and how to improve it


CTA stands for Call To Action and refers to the button on your website or HTML5 banner, that guides your user closer to conversion. On your HTML banner, CTA is a crucial part of getting the consumer to your landing page. This is why you have to give the CTA button extra attention when making your banner in Zuuvi. The CTA is a unique chance to encourage your user to step further down the marketing funnel (Back-link) and increasing thereby CTR.


When creating a CTA-button the text is very limited, but that does not make it unimportant! The text in the CTA is your opportunity to encourage the user to enter your landing page and hereby improve the change of conversion.

What is a good CTA text is solely depending on your business. The CTA text needs to reflect the rest of your business’ communication. Are your communication cheeky and daring, then your CTA needs to reflect that and vice versa.

The text should be a natural reflection of your landing page. Do you advocate for people to sign up to your newsletter, then the text could be “sign up here!” and the CTA-link should guide the user to a sign-up page.


The color of your CTA is an important tool when working with banners. The color of the CTA button should catch your consumers’ attention. This is why choosing the right color is important for your CTR.

When deciding the color of your CTA it can be a great advantage to take a look at the complementary colors. Choose a color that is complementary to your banner colors. If you are using blue nuances, try to take a red color for the CTA and vice versa. This will create attention to the CTA button.

If you want to take it to the next step, then you can consider semiotics when deciding. Are you using yellow? Yellow gives happy vibes but can also mean a discount. Choose color wisely, colors contributing a lot to the overall communication of your banner.

Underneath you can see the complementary colors.

Underneath you can see, how men and women tend to project colors of CTA-buttons.

Source: https://www.wordstream.com/blog/ws/2018/07/30/design-principles


So what is the best CTA? That is a tricky question, that depends a lot on the rest of your banner. The CTA can never carry the rest of the banner but can certainly elevate it. The CTA should guide the user to the correct landing page, if not the CTR will drop. The CTA should be easy to find, try to make in a different color, this will increase the chance of a user to notice it. And encourge your consumer to act. I stead of writing “Get Started” write “Get Started Now!”