How and where can I see Impressions and CTR?

This article will go through where you can see the impressions and CTR for your creatives.

                                       

You can see impressions and CTR on:

• General level

• Campaign level

• Ad level 

Firstly, to find the general overview of your CTR:

1. Go to your Creative Manager 
2. Click on "Dashboard"
   1. Here you will be able to see:
      1. Bandwith per. impression 
      2. Average CTR 
      3. Price so far 
      4. Total impressions of all campaigns 
3. If you then click on "Show statistics" right below you will see a graph showing CTR and Impressions

1. Click on Campaigns 
2. Go to the campaign where you like to know the CTR 
3. Click on the icon of an upwards-going graph (...as also seen in the picture below)
4. Then you will come to a page where you can see: 
   1. Average CTR and Total impressions 
   2. And a graph showing the Impressions and CTR 
5. To change the time period for the shown data 
   1. Click on the time period shown in the right hand above the graph 
   2. Here you will have the option to choose: 
      
      1. Today 
      2. Yesterday 
      3. Last 7 or 30 days 
      4. This month 
      5. Last month 
      6. or a Custom Range 
6. In this view you also have the option to show the data for a specific format in that campaign: 
   1. Click on the tap "All Banners" 
   2. Choose the format you would like to see the CTA and impressions for 
   3. and voila 😄

And lastly the steps to finding the CTR for a single format:

1. Click on Campaigns 
2. Find the right campaign where the ad is located 
3. Click into the campaign 
4. Click on the icon of an upwards-going graph (...as also seen in the picture below)
5. Then you will come to a page where you can see: 
   1. Average CTR and Total impressions 
   2. And a graph showing the Impressions and CTR 
6. To change the time period for the shown data 
   1. Click on the time period shown in the right hand above the graph 
   2. Here you will have the option to choose: 
      
      1. Today 
      2. Yesterday 
      3. Last 7 or 30 days 
      4. This month 
      5. Last month 
      6. or a Custom Range 
7. You can also change between the formats by 
   1. Clicking on the box next with the format name 
   2. Choose which format 
   3. And there you go now you can see the data for that format 

Have fun!😄