This article goes through what click tags are and how you can apply them easily in Creative Manager
A click tag is the same as a landing page.
When creating your banner the banner needs a landing page leading the "viewer" to a specific page when they click on the banner.
For you to add a click tag go to your banner and find "General content". Then you are able to enter the URL you would like to redirect to. If you are running a campaign with certain products you can e.g. link to the product so it's quick and easy to... let's say 🤔... buy the product? 😎
You can use UTM tracking in your link. Simply add it to your click tag in the Creative Manager.
OBS: If you are displaying your banners in Google Ads you don't have to add a click tag, as you need to add the click tag yourself when uploading banners in Google Ads.
What to do, if the click tag is not working correctly?
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Happy building 👏