With the age of the smartphone only becoming more prevalent, it is also important for brands to ensure they allocate focus to this area. Putting a focus on mobile ads as well as more traditional display ads you have the option to increase engagement by ensuring a cohesive user experience across devices.
To help you be the best at mobile display ads, we have created the overview below with all the most used formats.
Standard Banner: 320 x 50
Medium Rectangular Banner: 300 x 250
Leaderboard: 728 x 90
High impact Midscroll: 1080x1920
High impact Topscroll: 1080x1920
Some design measures to be aware of would be:
Limited text with limited space to avoid the creative looking "overcrowded" with information
High-resolution images and illustrations: when the size goes down it is important to focus on quality to make sure your CVI shines through even on a small screen
