With the age of the smartphone only becoming more prevalent, it is also important for brands to ensure they allocate focus to this area. Putting a focus on mobile ads as well as more traditional display ads you have the option to increase engagement by ensuring a cohesive user experience across devices.
To help you be the best at mobile display ads, we have created the overview below with all the most used formats.
Some design measures to be aware of would be:
Limited text with limited space to avoid the creative looking "overcrowded" with information
High-resolution images and illustrations: when the size goes down it is important to focus on quality to make sure your CVI shines through even on a small screen