High Impact formats are awesome, but making sure your text, logos, and CTAs are always visible can be tricky. That’s where safe zones come in. This guide will help you stay compliant and confident when designing Topscroll and Midscroll ads for both desktop and mobile.
💡 Add Safe Zone Images in Studio
We’ve created pre-made safe zone images for:
Topscroll (Desktop + Mobile)
Midscroll (Desktop + Mobile)
To use them:
Add the relevant safe zone image to your template.
Lock it in place with the 🔒 icon in the layer menu—so it doesn’t get resized or moved by accident.
📏 Recommended Safe Zones
Stick to these placements to keep your content visible:
Topscroll (Desktop & Mobile)
👉 Keep key content within the top 65%
👉 Leave the bottom 35% freeMidscroll (Desktop & Mobile)
👉 Keep key content in the centre 70%
👉 Leave 15% at the top and bottom free
PRO TIP: These tips are based on an 80% creative height. If your creative is smaller, scale the safe zones accordingly!
🎨 Final Tip from Team Zuuvi
Avoid leaving the exclusion zones blank or white - use your background image or colour to fill the whole format, just in case more of your ad becomes visible.
Download the safe zone images below and start building scroll-stopping High Impact creatives! 😍 Let me know if you'd like this version added to your Guide or Helpdesk.